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can these brands even sustain, at this point?



It's day 57839 of quarantine and I know nobody has put on any real clothes, in a minute. At least, I haven't and just like the quarantine has taken a toll on you, it has definitely taken a hit on the fashion industry -- and most of the brands can not sustain. To be honest, it is taking a toll on me because I am quick to add to cart, especially if I have somewhere to go. Fashion Nova and PrettyLittleThing aren't making it, sis and old faithful, Neiman Marcus is filing for bankruptcy. Many brands have been closing, admidst the pandemic. Due to covid-19, many companies have chosen to close their stores, in order to protect their products and employees. Sales have plummeted. The big kicker is that fast fashion just isn't as fast any more.


According to Google, fast fashion is inexpensive clothing produced rapidly by mass-market retailers, in response to the latest trends. As convenient as this may seem, fast fashion creates a lot of issues ethically and environmentally. Fast fashion:

  • violates human rights:

  • lacks transparency from brands to its consumers:

  • contributes to pollution

Fashion Nova is the most notable brand that contributes to the woes of fast fashion. In a NY Times article, it was revealed that their garments are sewn by workers that are paid illegally low wages -- $4.66 an hour. The work conditions within the factories are horrifying. Even with the pandemic, Fashion Nova never missed a Sunday of sending out their discount codes to their subscribers. Like sis, please. No cost of fashion is worth the lives of people who make it possible.


So, what is really next for fashion?


Two words: Sustainable. Fashion.


Sustainable fashion is clothing that is manaufactured and marketed, being aware of its social and environmental aspects. It emphasizes the ecological integrity of brands when they are in the creative processes. Things considered when sourcing sustainable fashion:

  • the materials used

  • wages of workers

  • the packaging of clothing

  • inclusion and diversity of sizes

  • transparency of brand -- and so much more.


How to shop more sustainably?

  1. Look for certifications: These certifications evaluate if the product is uses harvested tree products, employees have been paid fairly, and the product is free from harmful chemicals. The certifications are called OEKO-TEX, GOTS (Global Organic Textile Standard), Forest Stewardship Council, and Fair Trade.

  2. Avoid these fabrics: SYNTHETIC FIBERS. ACRYLIC. POLYESTER. CONVENTIONAL COTTON.

  3. Tap into these fabrics: SILK. HEMP. LINEN. WOOL.

  4. Shop with brands that pay their employees fairly.

  5. THRIFT.

  6. Buy less clothing. This is hard for me, but i'll try.


Extend the life cycle of fashion. Your style will thank you.

Be intentionally sustainable and even more, intentionally fly.









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